The Offline filter was a viral hit just weeks after its release, quickly gaining traction across social media and becoming one of the most widely used AR effects in Brazil.

Used by celebrities such as Bruno Gagliasso, Caio Castro, Antônio Tabet, Sandy, L7nnon, and Olympic athletes like Rayssa Leal, Ítalo Ferreira, and Letícia Bufoni, the filter became a cultural moment. Rapper Orochi became a notable fan, using it frequently — including during a livestream that went viral in the news.

At its peak in 2021, Offline reached over 2.2 billion views. While its usage has declined over time, it continues to generate millions of views weekly.

Though its original platform has retired the filter, a version is now available on Snapchat — keeping the experience alive for those who still want to use it.