For L'Oréal Professionnel, we created an engaging AR effect with four interactive sections, designed to highlight their hair care products.

The first section featured a "before and after" comparison, showcasing the remarkable transformation of hair after using the products.

The second, third, and fourth sections provided step-by-step tutorials on how to use the shampoo, serum, and leave-in mask, respectively, complemented by 3D visualizations of each product.

A signature liquid bubble, central to the campaign’s branding, was incorporated into all sections, adding a cohesive and visually striking element to the experience.

In partnership with Metakosmos