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2023

Halftime Show Heineken 0.0

Heineken

About the project

For the Halftime Show Heineken 0.0 at the Brazilian League of Legends Championship (CBLoL), we brought the event’s cups to life with augmented reality.

During the show, users could scan the cups and watch as frozen crystals grew and energy emanated from their surfaces. We developed the shaders, visual effects, and assembled the experience using Spark AR.

In collaboration with WeSense.

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